Brand Identity
Your Purpose, Elevated
You only get one chance to make a first impression. And, chances are, your brand speaks to your customers before you do. Your brand is more than a logo on a coffee mug – it embodies an emotional connection with your business or cause.
Whether your brand conveys hope, strength, trust or joy, Lift Creative understands the importance of building a personal connection with your audience. This is why I make a point to immerse myself in your endeavor to capture its spirit – so the very best of you shines through your brand. I may start with your foundational elements, like a logo and style guide. Then, I can apply your brand to a range of promotional materials you may need: from business cards and websites to a full suite of marketing tools.
Branding Portfolios
Entreprenuers + Businesses
Lift Creative helps you make an impression – whether you own a burgeoning legal practice, run a lively café or serve a healthy slice of the wellness market.
Candidates + Causes
Insightful branding gets to the heart of your purpose, helping you connect with communities, establish credibility and make a lasting impression on your target audience.
Events
Creative, consistent branding and theming not only raises awareness for your event – it helps you create a memorable experience for your guests.
Creative Process
All of our branding work is collaborative. We discuss your vision, goals and challenges and find solutions to communicate your message through design.
Our goal when starting a branding project is to understand you, your business (or organization or cause), your goals, and the market. Whether you’re lauching something brand new, evolving to meet new objectives, or expanding your brand identity for a more robust experience, we’re here to help.
1 | Kick Off
We’ll chat about your history, goals, competition, what drives you and what sets you apart. You put a lot of yourself into your work, and I want that to be reflected in your identity.
2 | Concepting
I’ll get our ideas on paper, and present several concepts for your reactions and feedback. We’ll look at a range of design solutions to find your voice.
3 | Refinement
Once we’ve settled onto a direction we’ll explore all the ways you’ll be representing your brand; print, web, social, products and develop solutions to meet your needs.
4 | Documentation
A brand identity is more than a logo! We’ll document the fonts, colors, usage, rules, photogrpahy direction, supporting artwork, illustration and icons that create your brand identity.